This could well be the quickest release ever for Hrithik Roshan in a record time. Normally, a Hrithik film emerges as an event outing. There is at least a year that goes into production and then it has that magnum opus feel to it. Now, the superstar is taking a different route for his Kaabil, which is produced by dad Rakesh Roshan. It has been projected as a ‘small film with a big heart’ (a good marketing strategy) which has been given a larger than life treatment by director Sanjay Gupta. The film’s promos have seen good to very good reactions so far and very importantly, its songs have done well too.
All of that has ensured that by and large, Kaabil has been on a positive footing so far. Unlike Mohenjo Daro which had its fate sealed on the launch of the promo itself, Kaabil has been smartly upping the momentum with every passing week, something that has allowed it to release it at just the right time. For the entire team, it has been a gradual move towards the release and that should help the film take one of the better starts for Hrithik Roshan.
Day One of last few Hrithik starrers has been as below:
Bang Bang – 27.54 crore
Agneepath – 23 crore
Krrish 3 – 19 crore
Kites – 10.4 crore
Mohenjo Daro – 8.87 crore
Amongst these, the first three were festival/holiday arrivals and were also event releases. Even Mohenjo Daro was a holiday arrival but had to also face clash with Rustom. Now even Kaabil is seeing a clash but it won’t emerge as one sided as the last one which Hrithik faced. This time around the vibes are much more positive and a lot of good factors are going in its favor. The film would comfortably go past the day one collections of Mohenjo Daro this Wednesday and it would be one superb feat in case it manages to touch the 15 crore mark.
All it has to do is sustain the momentum between Wednesday and Friday, and emerge as a film with good content. If it manages to do that, it would be one exciting journey for Kaabil for rest of the weekend.