Rangoon is seeing good momentum going for it in the last 7-10 days. The film is being heard and talked about in many quarters and that has helped added awareness around it in the industry as well as audiences. The month of January was largely occupied with talks centered on Raees and Kaabil but in the month of February, the Vishal Bhardwaj directed film is seeing much better breathing space for itself.
Producer Sajid Nadiadwala has ensured that marketing is planned in such a way that currently, the film is finding much better visibility in many different mediums. Be it web, satellite or print, Rangoon is finding good traction and that has helped firm up its status. The film’s period setting means it would take a push over the weekend primarily with critical acclaim and word of mouth coming into play.
The film has its own star appeal in the form of Kangana Ranaut, who is at the peak of her career, with Saif Ali Khan and Shahid Kapoor bringing their experience into play. That has resulted in a good face value for the film. As for the content, since it appears to have a niche appeal, it would all boil down to how reactions begin to pour in by the time the afternoon shows are through on the first day of the film’s release. If the word spreads that this is indeed a classy film with entertainment for the masses as well, Rangoon could well have a free run for the entire week since it is enjoying a solo release for itself.
The Opening day numbers of Saif, Kangana and Shahid’s last releases were as below:
Phantom – Rs. 8.46 crore
Tanu Weds Manu Returns – Rs. 8.75 crore
Udta Punjab – Rs. 10.05 crore