It is almost a month now since we saw the release of the Shah Rukh Khan starrer Raees go head to head with the Hrithik Roshan starrer Kaabil. While prior to the release much was talked about the clash and the effect it would have on the box office prospects of each film. Now after the box office run of both have come to an end, we take a look to analyse which film worked better to make more profit for its makers.
Starting off with Shah Rukh Khan’s Raees that was produced by Farhan Akhtar and Riteish Sidhwani’s Excel Entertainment and Red Chillies, the film which was made on a budget of Rs. 87 crores (CoPRs. 70 cr + P&A Rs. 17 cr) was sold to Anil Thadani’s AA Films for Rs. 70 cr within the domestic market. Simultaneously, the Satellite rights of the film that were sold to ZEE fetched its makers Rs. 45 crores, with another Rs. 60 crores coming from the sale of Music, Digital, Merchandising, Licensing and Ancillary rights. Add to this the overseas distributor’s share of the box office collections at approx. 41 crores, the makers of Raees came away with approximately Rs. 128.80 crores as profit with a 148.05% rate of return on investment (ROI).
On the other hand Hrithik Roshan’s Kaabil, which was produced by Rakesh Roshan’s Filmkraft was made on a budget of Rs. 50 crores (CoPRs. 35 cr + P&A Rs. 15 cr)was sold to distributors for Rs. 50 cr with another Rs. 15 cr coming in from overseas distribution. Coupled with that, Kaabil raked in another Rs. 10 cr from Music, Digital, Merchandising, Licensing & Ancillary rights plus another Rs. 45 cr from its satellite rights that were sold to Star Network. On the whole Kaabil raked in Rs. 120 cr for its makers out of which Rs. 70 crores was profit with a 140% Return On Investment (ROI).
Evident from the above understanding Raees did earn a bit more than Kaabil for its makers, it does emerge as the film which was more profitable between the two.