The Anushka Sharma – Diljit Dosanjh starrer Phillauri released on March 24, to an average response from the audience. But over the opening weekend the film’s business witnessed considerable growth ending with Rs. 15.25 cr.
In this special report we take a look at the box office profitability of the film for its makers. Made on a budget of Rs. 21 cr (CoP Rs. 13 cr + P&A Rs. 8 cr) the film has managed to rake in Rs. 25.78 cr at the domestic box office. Coupled with this the makers of the film earned a further Rs. 12 cr from the sale of the satellite and music rights of Phillauri. With this, the makers of the film Fox Star Studio and Anushka Sharma (who co-produced the film) stand to make Rs. 7.31 cr as profit with a 34.79% rate of return on investment (ROI).
However, since Phillauri continues to run in theatres, especially in the northern belt where Diljit is a pretty prominent star, the overall profit the makers of the film are expected to make is estimated to be around Rs. 10 cr
Economics of Phillauri
Cost of Production – 13 Cr.
Cost of Marketing (P&A) – 8 Cr.
TOTAL COST – 21 Cr.
India Theatrical Box Office – 25.78 Cr. (At the close of second weekend)
Distributor’s share (A) – 11.60 Cr.
Overseas Theatrical Box Office – 11.76 Cr. (At the close of second weekend)
Distributor’s share (B) – 4.70 Cr.
Satellite, Music, Digital and Ancillary Rights (C) – 12 Cr.
TOTAL RECOVERIES (A+B+C) – 28.31 Cr.
PROFIT – 7.31 Cr.
RETURN ON INVESTMENT (ROI) – 34.79%
The Box Office figures are compiled from various sources and our own research. The figures can be approximate and Bollywood Hungama does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the film(s).