Jeena Isi Ka Naam Hai to create an impact with promotions

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Keshhav Panneriy has made big plans for his directorial debut, Jeena Isi Ka Naam Hai. The teaser of the film, featuring Arbaaz Khan, Himansh Kohli, Ashutosh Rana, Manjari Fadnis, Supriya Pathak, Rati Agnihotri and Prem Chopra in pivotal roles, will be shown in 1,000 screens this Friday .
The Indo-Canadian filmmaker has also got 3D standees placed in cinemas across India.He says, “This is the first time a Bollywood film has created 3D standees of 7 feet x 4 feet, which is way bigger than the usual ones. Their highlight is the lighting. Since first impression is the last impression, we wanted to create an impactful one.“

The movie, which has been shot in some gorgeous locales of Rajasthan and the US, boasts of an impressive soundtrack. All set to release on March 3, 2017, it has been produced by Bibia Films Pvt. Ltd.

Producer Purnima Mead, says, “The audiences are in for a double treat this weekend. We are confident that after stepping out of theatres, they will talk about two things -the film they watched and the teaser of Jeena Isi Ka Naam Hai.“

– Times of India